Cookie Policy | Premier Carriage

1. What Cookies Are

A cookie is a small file of letters and numbers that our website stores on your device when you visit. Cookies let us recognise your device and remember information about your visit, such as your preferences and previous actions on the site. This policy also covers similar technology, such as pixels and information stored in your browser's local storage.

3. Essential Cookies

These cookies are required for the site to work. They let you use our quote system, make a booking, use our online payment system, stay logged in if you choose "remember me" when signing in, and remember the cookie choices you've made so we don't ask again on every visit. We don't need your consent to use these, and you can't switch them off in our cookie settings, but you can still block them through your browser if you choose to. If you do, parts of the site may stop working.

4. Analytical Cookies

These cookies let us count visitors and see how people move around our site. This helps us understand what's working and improve the site, for example by seeing whether visitors are finding what they're looking for easily. We use two tools:

Google Analytics, which counts visits and shows which pages are used.
Microsoft Clarity, which records how visitors use our pages (clicks, scrolling and mouse movement) as anonymous heatmaps and session replays. Clarity hides what you type into forms, so it doesn't capture your name, contact or payment details.

We use these only if you accept them.

5. Functional Cookies and Embedded Content

Functional cookies remember small choices that make the site more useful, such as showing you the telephone number for your region. Some features on our pages also come from other companies: maps showing where vehicles are based (HERE Maps), videos (YouTube and Vimeo), and other Google content. When these load, the company providing them can see your IP address and may set its own cookies. HERE Maps doesn't set cookies, but does receive your IP address to show the map.

We use these only if you accept them. If you haven't accepted them, they don't load at all. You can change your choice at any time through the Cookie settings link in our footer.

6. Marketing Cookies

These record your visit to our site, including the pages you've visited and the links you've followed, and may track your device across other websites too. We and our advertising partners (Google Ads, Microsoft Advertising and Meta) use this to make our marketing more relevant to you and to measure whether our adverts work. We use these only if you accept them.

Information shared this way identifies your device or browser, not your name.

7. Cookies We Use

This table lists the cookies found on our site in a technical check on 27 October 2026. Cookies marked † are only set in some situations, for example when a particular advert, video or feature is used. If we add or remove a tool that sets cookies, we'll update this table.

Cookie	Category	Provider	Purpose	Typical expiry
PHPSESSID	Essential	Premier Carriage	Keeps your quote or booking session working as you move between pages	When you close your browser
pc_cookie_consent	Essential	Premier Carriage	Remembers the cookie choices you've made	180 days
REMEMBERME	Essential	Premier Carriage	Keeps you logged in, only if you tick "remember me" when signing in	Up to 1 year
pc-tel	Functional	Premier Carriage	Shows the telephone number for your region	7 days
_ga, _ga_L9TRKNPG1T	Analytical	Google Analytics	Distinguishes visitors and keeps track of your visit	2 years
_gid†, _gat†, _gat_*†	Analytical	Google Analytics	Older Google Analytics cookies: distinguish visitors and limit request rates	1 minute to 24 hours
_clck, _clsk	Analytical	Microsoft Clarity	Links page views from the same visitor and visit, for heatmaps and session replays	1 day to 1 year
ANONCHK, CLID†, MR†, MUID†, SM†	Analytical	Microsoft Clarity / Microsoft	Identify your browser to Microsoft's services and keep Clarity data consistent	10 minutes to 13 months
NID†, SOCS†, __Secure-ENID†	Functional	Google	Set when Google content (such as a map) loads; remember your preferences and Google consent choices	6 to 13 months
YSC	Functional	YouTube (Google)	Plays embedded videos and counts views	When you close your browser
VISITOR_INFO1_LIVE, VISITOR_PRIVACY_METADATA, __Secure-YNID, __Secure-ROLLOUT_TOKEN	Functional	YouTube (Google)	Remember video settings and your consent choices, and protect against misuse	Up to 6 months
vuid†, player†, flags†	Functional	Vimeo	Plays embedded videos and remembers player settings	Up to 2 years
__cf_bm	Functional	Cloudflare (for Vimeo)	Protects Vimeo's video player against bots	30 minutes
_gcl_au†, _gcl_aw†, _gcl_dc†	Marketing	Google Ads	Measures whether visits from our Google adverts lead to enquiries	90 days
_uetsid†, _uetvid†	Marketing	Microsoft Advertising	Measures whether visits from our Microsoft (Bing) adverts lead to enquiries	1 day to 13 months
_fbp, _fbc, fr†	Marketing	Meta (Facebook Pixel)	Measures and delivers advertising on Facebook and Instagram	90 days

Expiry periods for cookies set by other companies are their defaults and can change. Each provider's own policy has the latest detail: Google and YouTube, Microsoft (Clarity and Advertising), Meta, Vimeo, HERE.

8. Managing Cookies Through Your Browser

You can block or delete cookies at any time by changing your browser settings. If you block all cookies, including essential cookies, you may not be able to access all or parts of our website. To opt out of Google Analytics on every website, you can use Google's opt-out add-on.

9. Changes to This Policy

We may update this policy. Any changes go on this page, with the version number and date updated.

Questions? Email enquiries@premiercarriage.co.uk.